Vice President, Head of Integrated Marketing
Leading a brand marketing team that melds strategy and creativity to generate 360-degree marketing programs that build the Square brand and grow the business.
Vice President, Brand Marketing
Drove marketing transformation to help Beautycounter achieve growth targets amid the company’s majority-stake acquisition. Built, operationalized and championed a marketing organization responsible for brand management, go-to-market strategy, integrated campaign development, social media, influencer marketing, partnerships, live streaming retail, and communications.
Head of Brand Marketing & Advertising for Sapphire
New York City & Los Angeles | 2019 to 2021
Tapped to lead integrated marketing for Chase's premium travel and lifestyle consumer brand. Quarterbacked brand visioning and architecture, creative advertising campaigns, go-to-market planning, celebrity collaborations, experiential brand extensions (i.e. airport lounges), strategic partnerships and paid media strategy..
Vice President, Brand Marketing
New York, NY | 2017 to 2019
Led a team that delivered integrated marketing programs that drove awareness of the company’s mission-driven initiatives, enhanced brand trust, and established the company as an employer of choice.
Consumer Marketing Manger
New York, NY | 2016
Grew consumer marketing and advertising efforts for Waze, the real-time traffic and navigation app acquired by Google. Conceived strategic marketing plans and guided the development of creative assets and digital resources across a global team.
TEEN VOGUE | CONDE NAST
Senior Manager, Integrated Marketing & Brand Partnerships
New York, NY | 2015 to 2016
As part of Vogue Group, envisioned and executed cross-platform advertising campaigns that empowered a diverse mix of beauty, retail and American fashion brands to engage and inspire young women, beyond just the pages of the magazine (digital, social, video, print, events). Managed a portfolio of 50+ brands/clients, including Secret, CoverGirl, Marc Jacobs, Macy's and more.
Manager, Marketing Communications
New York, NY | 2011 to 2015
Promoted to manage national advertising campaigns and integrated communications initiatives that strategically told the company/brand story in engaging and innovative new ways, resulting in double digit increase in brand consideration during one of the most pivotal times in company history
Marketing Communications Strategist
Los Angeles, CA | 2010 to 2011
Developed proactive, integrated PR/marketing initiatives that enhanced awareness and reputation of Toyota’s brand & product marketing programs -- including Super Bowl campaign and Sienna "Swagger Wagon" and Prius Family product launches. Conceptualized and executed tailored experiential and lifestyle media events for traditional and social media influencers.
Business Communications & Media Relations Specialist
Los Angeles, CA | 2008 to 2010
Represented Toyota as an official company spokesperson, counseled executives and business units on strategic communications initiatives and served as a key contact for national media outlets. Core member of the strategic communications team during a pivotal time in Toyota history.
Sales & Marketing Management Training Program, LEXUS Division
Los Angeles, CA | 2007 to 2008
Selected as a candidate for Toyota/Lexus USA's rotational management development program designed for top talent in the areas marketing, sales and business development.
Marketing & Advertising Assistant
Los Angeles, CA | 2005 to 2007
Supported various marketing initiatives within Toyota’s family of brands.
RELEVANT COMMUNITY LEADERSHIP
ColorComm - Executive Director
New York, NY | 2013 to 2016
With supporters that include Ariana Huffington, Soledad O'Brien, Lisa Ling ,Gloria Steinem, and more, ColorComm is the nation's premier professional organization specifically for women of color across the communications and media industry. Co-founded and led the New York division of the nation’s premier professional organization specifically for multicultural women across communications and media industries – attracting over 40,000 supporters nationwide.
Adweek Executive Mentorship Program - Mentee
The Adweek Executive Mentorship Program pairs mid to senior-level marketers with top CMOs and C-Suite executives for 1:1 mentorship guidance to help shape the next generation of marketing leaders.
Hue Next Leadership Accelerator - Mentor
Hue is a community and culture platform building a brighter future for all of us – not just the few. Hue amplifies voices, increases visibility, and paves paths for BIPOC professionals, while also helping companies build stronger cultures and bridge the network gap.
University of Southern California
Bachelor of Arts, Annenberg School for Communication and Journalism
New York University
Certificate, Digital Media Marketing