Professional Profile

 

JPMORGAN CHASE & CO. 

Vice President, Chase Sapphire Brand & Advertising 

New York, NY | 2019 to Present

  • Drive strategic advertising and creative excellence for the Chase Sapphire brand—inclusive of brand positioning, marketing strategy, creative development, celebrity endorsements, event integration, strategic partnerships and media strategy.

Vice President, Brand Partnerships & Content Strategy 

New York, NY | 2017 to 2019

  • Led a corporate marketing team that delivered integrated marketing solutions and branded content that showcased how the company positively impacts people and communities around the world.

 

GOOGLE

Consumer Marketing Manger

New York, NY | 2016

  • Grew consumer marketing and advertising efforts for Waze, the real-time traffic and navigation app acquired by Google. Conceived strategic marketing plans and guided the development of creative assets and digital resources across a global team.

 

TEEN VOGUE | CONDE NAST

Senior Manager, Integrated Marketing & Brand Partnerships

New York, NY | 2015 to 2016

  • Envisioned and executed cross-platform advertising campaigns that empowered a diverse mix of beauty, retail and American fashion brands to engage and inspire young women, beyond just the pages of the magazine (digital, social, video, print, events). Managed a portfolio of 50+ brands/clients, including P&G, Coty, Marc Jacobs, Macy's and Aéropostale.

 

TOYOTA

Assistant Manager, Corporate Marketing & Integrated Communications

New York, NY | 2011 to 2015

  • Oversaw national adverting campaigns and integrated communications initiatives that strategically told the company/brand story in engaging and innovative new ways – resulting in a double digit increase in brand consideration in creative testing.

Marketing Communications Strategist

Los Angeles, CA | 2010  to 2011

  • Developed proactive, integrated PR/marketing initiatives that enhanced awareness and reputation of Toyota’s brand & product marketing programs -- including Super Bowl campaign and Sienna "Swagger Wagon" and Prius Family product launches. Conceptualized and executed tailored experiential and lifestyle media events for traditional and social media influencers.

Business Communications & Media Relations Specialist

Los Angeles, CA | 2008  to 2010

  • Represented Toyota as an official company spokesperson, counseled executives and business units on strategic communications initiatives and served as a key contact for national media outlets. Core member of the strategic communications team during a pivotal time in Toyota history.

 

Sales & Marketing Management Trainee, LEXUS Division

Los Angeles, CA | 2007  to 2008

  • Selected as a candidate for Toyota/Lexus USA's rotational management development program designed for top talent in the areas marketing, sales and business development.

 

RELEVANT COMMUNITY LEADERSHIP

Executive Director

ColorComm

New York, NY | 2013 to 2016

With supporters that include Ariana Huffington, Soledad O'Brien, Lisa Ling ,Gloria Steinem, and more, ColorComm is the nation's premier professional organization specifically for women of color across the communications and media industry.

  • Co-founded and led the New York division of the nation’s premier professional organization specifically for multicultural women across communications and media industries – attracting over 40,000 supporters nationwide.

EDUCATION

 

University of Southern California

Annenberg School for Communication and Journalism

B.A. Communications

New York University

Certificate, Digital Media Marketing