Zoé Zeigler | Professional Profile

 

Vice President, Chase Sapphire Brand & Advertising 

JPMorgan Chase & Co. 

New York, NY | 2019 to Present

  • Lead brand marketing for the industry-leading Chase Sapphire portfolio, inclusive of brand positioning, marketing strategy, creative advertising campaigns, integrated partnerships and media strategy.

Vice President, Content Marketing & Media Strategy

JPMorgan Chase & Co. 

New York, NY | 2017 to 2019

  • Oversee integrated marketing, partnerships, media strategy, and spearhead branded content strategy that showcases how the company positively impacts people and communities around the world.

 

Consumer Marketing Manger

Google | Waze

New York, NY | 2016

  • Led consumer marketing efforts for Waze, the real-time traffic and navigation startup acquired by Google. Conceived strategic marketing plans and oversaw the development of creative assets and digital resources across a global team.

 

Senior Manager, Integrated Marketing & Brand Partnerships

VOGUE Group | Teen Vogue | Condé Nast

New York, NY | 2015 to 2016

  • Envisioned and executed cross-platform advertising campaigns that empowered a diverse mix of beauty, retail and American fashion brands to engage and inspire young women, beyond just the pages of the magazine (digital, social, video, print, events). Managed a portfolio of 50+ brands/clients, including P&G, Coty, Marc Jacobs, Macy's and Aéropostale.

Style & Beauty Content Creator

Curlz And The City

New York, NY | 2014 to 2017

  • Founder and editor of CurlzAndTheCity.com - a personal style and lifestyle blog chronicling one curly girl’s style and adventures in New York City. Oversee brand strategy and produce original content (videos, articles, social media, etc) that empowers and inspires women. Provide freelance PR & branding consulting to style and beauty brands and influencers.

Executive Director

ColorComm

New York, NY | 2013 to 2016

With supporters that include Ariana Huffington, Soledad O'Brien, Lisa Ling ,Gloria Steinem, and more, ColorComm is the nation's premier professional organization specifically for women of color across the communications and media industry.

  • Co-founded and led the New York division of the nation’s premier professional organization specifically for multicultural women across communications and media industries – attracting over 40,000 supporters nationwide.

 

Assistant Manager, Brand Marketing & Integrated Communications

Toyota North America, Inc.

New York, NY | 2011 to 2015

Promoted from Senior Strategist to Assistant Manager in 2013

  • Oversaw national adverting campaigns and integrated communications initiatives that strategically told the company/brand story in engaging and innovative new ways – resulting in a double digit increase in brand consideration in creative testing.

Brand Marketing Communications Strategist

Toyota Motor Sales, U.S.A., Inc.

Los Angeles, CA | 2010  to 2011

  • Developed proactive, integrated PR/marketing initiatives that enhanced awareness and reputation of Toyota’s brand & product marketing programs -- including Super Bowl campaign and Sienna "Swagger Wagon" and Prius Family product launches. Conceptualized and executed tailored experiential and lifestyle media events for traditional and social media influencers.

Business Communications & Media Relations Specialist

Toyota Motor Sales, U.S.A., Inc.

Los Angeles, CA | 2008  to 2010

  • Represented Toyota as an official company spokesperson, counseled executives and business units on strategic communications initiatives and served as a key contact for national media outlets. Core member of the strategic communications team during a pivotal time in Toyota history.

 

Sales & Marketing Management Trainee

LEXUS division of Toyota Motor Sales, U.S.A., Inc.

Los Angeles, CA | 2007  to 2008

  • Selected as a candidate for Toyota/Lexus USA's rotational management development program designed for top talent in the areas marketing, sales and business development.

University of Southern California

B.A. Communications

 

New York University

Digital Media Marketing