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Professional Profile

 

SQUARE

Vice President, Integrated Marketing Lead

2022-present

  • Establishing strategic vision for how the company reaches customers in a unified way across paid, owned and earned channels, and leading a team that generates 360-degree marketing programs designed to further build the Square brand and grow the business..

BEAUTYCOUNTER

Vice President, Brand Marketing

2021-2022

  • Drove marketing transformation to help Beautycounter achieve growth targets amid the company’s majority-stake acquisition. Built, operationalized and championed a marketing organization responsible for brand management, go-to-market strategy, integrated campaign development, social media, influencer marketing, partnerships, live streaming retail, and communications.

CHASE

Head of Brand Marketing & Advertising for Sapphire

New York City & Los Angeles | 2019 to 2021

  • Head of Brand & Advertising for Sapphire, Chase's premium travel and lifestyle consumer brand. Quarterbacked brand visioning and architecture, product marketing, creative advertising campaigns, celebrity collaborations, experiential brand extensions, strategic partnerships and paid media strategy.

 

Vice President, Brand Partnerships & Content Strategy 

New York, NY | 2017 to 2019

  • Led a corporate marketing team that delivered integrated marketing solutions and branded content that showcased how the company positively impacts people and communities around the world.

 

GOOGLE

Consumer Marketing Manger

New York, NY | 2016

  • Grew consumer marketing and advertising efforts for Waze, the real-time traffic and navigation app acquired by Google. Conceived strategic marketing plans and guided the development of creative assets and digital resources across a global team.

 

TEEN VOGUE | CONDE NAST

Senior Manager, Integrated Marketing & Brand Partnerships

New York, NY | 2015 to 2016

  • As part of Vogue Group, envisioned and executed cross-platform advertising campaigns that empowered a diverse mix of beauty, retail and American fashion brands to engage and inspire young women, beyond just the pages of the magazine (digital, social, video, print, events). Managed a portfolio of 50+ brands/clients, including P&G, Coty, Marc Jacobs, Macy's and Express.

 

TOYOTA

Assistant Manager, Corporate Marketing & Integrated Communications

New York, NY | 2011 to 2015

  • Oversaw national adverting campaigns and integrated communications initiatives that strategically told the company/brand story in engaging and innovative new ways – resulting in a double digit increase in brand consideration during one of the most pivotal time in Toyota history.

 

Marketing Communications Strategist

Los Angeles, CA | 2010  to 2011

  • Developed proactive, integrated PR/marketing initiatives that enhanced awareness and reputation of Toyota’s brand & product marketing programs -- including Super Bowl campaign and Sienna "Swagger Wagon" and Prius Family product launches. Conceptualized and executed tailored experiential and lifestyle media events for traditional and social media influencers.

Business Communications & Media Relations Specialist

Los Angeles, CA | 2008  to 2010

  • Represented Toyota as an official company spokesperson, counseled executives and business units on strategic communications initiatives and served as a key contact for national media outlets. Core member of the strategic communications team during a pivotal time in Toyota history.

 

Sales & Marketing Management Training Program, LEXUS Division

Los Angeles, CA | 2007  to 2008

  • Selected as a candidate for Toyota/Lexus USA's rotational management development program designed for top talent in the areas marketing, sales and business development.

Marketing & Advertising Assistant

Los Angeles, CA | 2005  to 2007

  • Supported various marketing initiatives within Toyota’s family of brands.

 

RELEVANT COMMUNITY LEADERSHIP

Executive Director

ColorComm

New York, NY | 2013 to 2016

With supporters that include Ariana Huffington, Soledad O'Brien, Lisa Ling ,Gloria Steinem, and more, ColorComm is the nation's premier professional organization specifically for women of color across the communications and media industry.

  • Co-founded and led the New York division of the nation’s premier professional organization specifically for multicultural women across communications and media industries – attracting over 40,000 supporters nationwide.

EDUCATION

 

University of Southern California

Annenberg School for Communication and Journalism

B.A. Communications

New York University

Certificate, Digital Media Marketing

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