top of page

Professional Profile

 

SQUARE

Vice President, Head of Integrated Marketing

2022-present

Leading a brand marketing team that melds strategy and creativity to generate 360-degree marketing programs that build the Square brand and grow the business.

BEAUTYCOUNTER

Vice President, Brand Marketing

2021-2022

Drove marketing transformation to help Beautycounter achieve growth targets amid the company’s majority-stake acquisition. Built, operationalized and championed a marketing organization responsible for brand management, go-to-market strategy, integrated campaign development, social media, influencer marketing, partnerships, live streaming retail, and communications.

CHASE

Head of Brand Marketing & Advertising for Sapphire

New York City & Los Angeles | 2019 to 2021

Tapped to lead integrated marketing for Chase's premium travel and lifestyle consumer brand. Quarterbacked brand visioning and architecture, creative advertising campaigns, go-to-market planning, celebrity collaborations, experiential brand extensions (i.e. airport lounges), strategic partnerships and paid media strategy..

 

Vice President, Brand Marketing 

New York, NY | 2017 to 2019

Led a team that delivered integrated marketing programs that drove awareness of the company’s mission-driven initiatives, enhanced brand trust, and established the company as an employer of choice.

 

GOOGLE

Consumer Marketing Manger

New York, NY | 2016

Grew consumer marketing and advertising efforts for Waze, the real-time traffic and navigation app acquired by Google. Conceived strategic marketing plans and guided the development of creative assets and digital resources across a global team.

 

TEEN VOGUE | CONDE NAST

Senior Manager, Integrated Marketing & Brand Partnerships

New York, NY | 2015 to 2016

As part of Vogue Group, envisioned and executed cross-platform advertising campaigns that empowered a diverse mix of beauty, retail and American fashion brands to engage and inspire young women, beyond just the pages of the magazine (digital, social, video, print, events). Managed a portfolio of 50+ brands/clients, including Secret, CoverGirl, Marc Jacobs, Macy's and more.

 

TOYOTA

Manager, Marketing Communications

New York, NY | 2011 to 2015

Promoted to manage national advertising campaigns and integrated communications initiatives that strategically told the company/brand story in engaging and innovative new ways, resulting in double digit increase in brand consideration during one of the most pivotal times in company history

 

Marketing Communications Strategist

Los Angeles, CA | 2010  to 2011

Developed proactive, integrated PR/marketing initiatives that enhanced awareness and reputation of Toyota’s brand & product marketing programs -- including Super Bowl campaign and Sienna "Swagger Wagon" and Prius Family product launches. Conceptualized and executed tailored experiential and lifestyle media events for traditional and social media influencers.

Business Communications & Media Relations Specialist

Los Angeles, CA | 2008  to 2010

Represented Toyota as an official company spokesperson, counseled executives and business units on strategic communications initiatives and served as a key contact for national media outlets. Core member of the strategic communications team during a pivotal time in Toyota history.

 

Sales & Marketing Management Training Program, LEXUS Division

Los Angeles, CA | 2007  to 2008

Selected as a candidate for Toyota/Lexus USA's rotational management development program designed for top talent in the areas marketing, sales and business development.

Marketing & Advertising Assistant

Los Angeles, CA | 2005  to 2007

Supported various marketing initiatives within Toyota’s family of brands.

 

RELEVANT COMMUNITY LEADERSHIP

ColorComm - Executive Director

New York, NY | 2013 to 2016

With supporters that include Ariana Huffington, Soledad O'Brien, Lisa Ling ,Gloria Steinem, and more, ColorComm is the nation's premier professional organization specifically for women of color across the communications and media industry. Co-founded and led the New York division of the nation’s premier professional organization specifically for multicultural women across communications and media industries – attracting over 40,000 supporters nationwide.

Adweek Executive Mentorship Program - Mentee

2022

The Adweek Executive Mentorship Program pairs mid to senior-level marketers with top CMOs and C-Suite executives for 1:1 mentorship guidance to help shape the next generation of marketing leaders.

Hue Next Leadership Accelerator - Mentor

2023

Hue is a community and culture platform building a brighter future for all of us – not just the few. Hue amplifies voices, increases visibility, and paves paths for BIPOC professionals, while also helping companies build stronger cultures and bridge the network gap.

EDUCATION

University of Southern California

Bachelor of Arts, Annenberg School for Communication and Journalism

New York University

Certificate, Digital Media Marketing

bottom of page